Super Bowl XLVI
Super Bowl XLVI will be the 46th annual edition of the Super Bowl in American football, and the 42nd annual championship game of the modern-era National Football League (NFL). It will be Sunday, February 5, 2012 at Lucas Oil Stadium in Indianapolis, Indiana. This will be the first Super Bowl to be played in Indianapolis, and the first time in the history of the game it will be played in consecutive years in a retractable roof stadium. This will also be only the fourth time that the Super Bowl is played in a cold-weather city, after Detroit's hosting of XVI and XL as well as Minneapolis's hosting of XXVI. Downtown Indianapolis, the home of Lucas Oil Stadium, will feature an outdoor Super Bowl Village and other programs at Indiana Convention Center.
In the United States, the game will be televised nationally by NBC.[2] It will also be streamed online, both to computers (via NBC.com) and mobile devices (via Verizon Wireless's NFL Mobile app), the first legal online streaming of a Super Bowl telecast.[3][4]
Host selection process
Three cities presented bids for the game:
- On January 31, 2008, the Greater Houston Convention and Visitors Bureau announced their plans to host the game at Reliant Stadium, and holding events at the surrounding Reliant Park, hoping that their city would host the championship game for the second time since Reliant Stadium opened.[5]
- On February 19, 2008, the City of Indianapolis, led by Colts owner Jim Irsay and Indianapolis mayor Greg Ballard, officially announced details about their intentions to bid for Super Bowl XLVI.[6][7] Part of the agreement included a proposal to build a practice facility on the campus of Arsenal Technical High School that would be utilized by the school after the Super Bowl.
- On March 6, 2008, one month after hosting Super Bowl XLII at the University of Phoenix Stadium in Glendale, Arizona, the second Super Bowl held in the Phoenix metropolitan area, the Arizona Super Bowl Host Committee led by Committee chair Mike Kennedy formally announced their intentions to bid for another one.[8]
NFL franchise owners selected the Indianapolis bid at their meeting on May 20, 2008.[9]
A labor dispute had threatened the postponement or cancellation of the game during the spring and summer of 2011; league officials had set contingency plans to postpone the game one week if it had been necessary to postpone regular season games into the second week of January.[10] Since the dispute was resolved well before the start of the regular season, no postponements were implemented, and the game remained as originally scheduled.
Commercials
All commercials for the game sold out by January 2, 2012, at an average price of $3.5 million per thirty-second ad, by far the highest rate for Super Bowl advertising in the event's history.[11] At least one thirty-second advertisement commanded a price of $4 million.[12]
Activist Randall Terry has said he is planning to run an ad featuring graphic photos of aborted fetuses during Super Bowl XLVI.[13][14] It is unlikely that Terry will be allowed to air the ad, given that the networks have a policy under equal time rules to reject all political and issue related advertising during the Super Bowl.[15]
An advertisement from Pepsi will feature Melanie Amaro, the winner of season one of the Fox series The X Factor, as the star of the commercial.[16] Other confirmed advertisers include Doritos, GoDaddy, Bridgestone, Volkswagen, General Motors, Toyota, Hyundai, Kia Motors, Audi, Dannon Yogurt, Century 21 Real Estate,[11] Teleflora, Mars, Incorporated, and The Coca-Cola Company. Anheuser-Busch has purchased nine slots during the game.[17]
Entertainment
Madonna was rumored as the performer for the Super Bowl halftime show,[18] with M.I.A. and Nicki Minaj possibly performing as well; all three are performing on Madonna's upcoming single "Gimme All Your Luvin" which will be performed as part of the show.[19] The league confirmed Madonna as the performer on December 4.[20] Other collaborators on the project include longtime Madonna collaborator Jamie King, Moment Factory and Cirque du Soleil. She will perform four other hits: "Holiday," "Vogue," "Ray of Light" and "Music."
The Indiana University Marching Hundred will be performing during the pregame show.[21]
Broadcasting in other countries
| Country |
Channel |
Notes |
| Austria |
Puls 4 |
|
| Australia |
ESPN, One HD, Network Ten |
|
| Canada |
CTV, RDS |
Simultaneous substitution over all U.S. advertisements in accordance with Canadian law. |
| Brazil |
ESPN, ESPN HD |
|
| Latin America |
ESPN HD, Fox Sports HD |
|
| Denmark |
TV3+, TV3+ HD |
|
| Germany |
SAT1, ESPN America HD |
|
| Hungary |
Sport 1 |
|
| Italy |
SportItalia and ESPN America |
|
| Mexico |
Televisa, TV Azteca |
|
| Romania |
Sport 1 |
|
| Netherlands |
ESPN |
|
| Norway |
NRK1 |
|
| Portugal |
SportTV |
|
| Sweden |
TV10, Viasat Fotboll, Viasat Fotboll HD |
|
| United Kingdom |
BBC, Sky Sports |
|
| Ireland |
BBC, Sky Sports (UK channels) |
|
| France |
W9 |
|
| Israel |
Channel 2 (Israel) |
|
References
- ^ Smith, Aaron. "NBC's Super Bowl ads sell out at record prices". CNN Money. http://money.cnn.com/2012/01/03/news/companies/super_bowl_ads/index.htm?iid=HP_LN. Retrieved 3 January 2012.
- ^ Hiestand, Michael (2005-04-19). "ESPN gets 'MNF'". USA Today. http://www.usatoday.com/sports/2005-04-18-nbc-abc_x.htm.
- ^ Effron, Lauren (2011-12-20). "Super Bowl Will Be Live-Streamed Online for First Time". technology Review (ABC News). http://abcnews.go.com/blogs/technology/2011/12/super-bowl-will-be-live-streamed-online-for-first-time/. Retrieved 2012-01-04.
- ^ Milian, Mark (2011-12-20). "NFL playoffs, Super Bowl to be streamed online". CNN Tech (CNN). http://www.cnn.com/2011/12/20/tech/web/super-bowl-online/index.html?hpt=hp_t3. Retrieved 2012-01-04.
- ^ "Houston to bid for Super Bowl XLVI". Houston Business Journal. 2008-01-31. http://www.bizjournals.com/houston/stories/2008/01/28/daily33.html. Retrieved 2008-04-03.
- ^ "Ballard says it's a go: Indy will seek 2012 Super Bowl". Indianapolis Star. 2008-02-18. http://www.indystar.com/apps/pbcs.dll/article?AID=/20080219/LOCAL/80219052. Retrieved 2008-02-18.
- ^ "Draft bid due for 2012 Super Bowl". Indianapolis Star. 2008-04-01. http://www.indystar.com/apps/pbcs.dll/article?AID=/20080401/LOCAL18/804010358/1304/frontpagecities. Retrieved 2008-04-01.
- ^ "Arizona will bid to host 2012 Super Bowl". Phoenix Business Journal. 2008-03-07. http://www.bizjournals.com/phoenix/stories/2008/03/03/daily62.html. Retrieved 2008-04-03.
- ^ "Indianapolis awarded 2012 Super Bowl". NFL.com. 2008-05-20. http://www.nfl.com/news/story;jsessionid=B30F07006C09A9220AC1888AE9CF1531?id=09000d5d80869c8b&template=with-video&confirm=true. Retrieved 2008-05-20.
- ^ "Goodell: Super Bowl could be delayed". Fox Sports. 2011-04-16. http://msn.foxsports.com/nfl/story/NFL-Super-Bowl-could-be-delayed-by-lockout-041511. Retrieved 2011-04-21.
- ^ a b Super Bowl ads sell out. USA Today. Retrieved January 3, 2012.
- ^ Sherman, Alex (January 3, 2012). NBC Gets $4 Million for Super Bowl Ads, Sells Out Inventory. Bloomberg LP. Retrieved January 3, 2012.
- ^ By DEVIN DWYER (@devindwyer) (2011-01-18). "Anti-Abortion Activist Randall Terry Eyes Presidency, Graphic TV Ad During Super Bowl - ABC News". Abcnews.go.com. http://abcnews.go.com/Politics/anti-abortion-activist-randall-terry-eyes-presidency-graphic/story?id=12639702. Retrieved 2011-08-27.
- ^ "Pro-life activist to primary Obama so he can air graphic pro-life ads during Super Bowl". The Daily Caller. 2011-01-18. http://dailycaller.com/2011/01/18/pro-life-activist-to-primary-obama-so-he-can-air-graphic-pro-life-ads-during-super-bowl/. Retrieved 2011-08-27.
- ^ Teinowitz, Ira. Fox Won't Sell Super Bowl Ads to Candidates. TV Week. January 24, 2008.
- ^ ""X Factor" winner will star in Super Bowl Pepsi ad". Reuters. 2011-08-05. http://www.reuters.com/article/2011/08/05/us-xfactor-superbowl-idUSTRE7744US20110805.
- ^ Schwarz, Kate (January 3, 2012). Super Bowl Ads Sell Out, and 30 Seconds Cost...about $3.5M, up from last year's $3M. Newser.com. Retrieved January 3, 2012.
- ^ Sharp, Andrew (2011-10-03). "Exclusive: Madonna To Perform At Super Bowl XLVI Halftime Show, Sources Tell SBNation.com". SBNation. http://www.sbnation.com/nfl/2011/10/3/2465781/madonna-super-bowl-46-halftime-show. Retrieved 2012-01-01.
- ^ Corner, Lewis (2011-10-28). "Madonna's new single 'Give Me All Your Love' to star Nicki Minaj, MIA". Music (DigitalSpy). http://www.digitalspy.com/music/news/a347949/madonnas-new-single-give-me-all-your-love-to-star-nicki-minaj-mia.html. Retrieved 2012-01-01.
- ^ "Madonna to perform at halftime of Super Bowl". AP News (MyWay). 2011-12-05. http://apnews.myway.com/article/20111205/D9RE62QO0.html. Retrieved 2012-01-01.
- ^ "IU's Marching Hundred To Take Super Bowl Stage". Indiana News (RTV-6). 2011-12-07. http://www.theindychannel.com/news/29937631/detail.html. Retrieved 2012-01-04.
External links